About the studio
At Soft Sol I craft websites to reflect the heart of who you are, what you value, and the value that you bring to the world.
I believe your website should carry more of the load - representing you well through thoughtful, intentional design and organically engaging those you are meant to serve.
soft sol
ETHOS
Mainstream marketing these days has taught us to be loud in order to be heard...
Whether through pressure-filled marketing or this feeling that we’re adding to the noise in the way we’re told to show up (e.g., constantly posting on social media). Through these societal norms, many of us have found ourselves burned out and not living in harmony with who we are and what’s important to us.
In response to that, those of us who’ve learned the practice of softening in our lives and thus created businesses to match our own evolution, we desire that same softness and congruence to be reflected in our online presence. We desire to share our services with a sense of invitation and calm, guiding our potential clients or customers into aligned action in a natural and intuitive way, rather than a forceful one through urgency, pressure, or the social media hustle. It’s from this desire that soft sol studio was created.
About the founder
Years ago, a period of pushing a little too hard coupled with living life from a stressful internal place led me to some health challenges, forcing me to slow down. These challenges ultimately became gifts in disguise as they became teachers in helping me live my life from a healthier, more peaceful, and harmonious state. Rather than moving through the world with a sense of forcefulness, “should’s”, and masculine-led business narratives, I’ve learned to soften and allow my business to be an extension of who I’ve become and a reflection of the peace I’ve learned to cultivate in my own heart.
That’s why I love working with businesses who share a similar vision—they desire their business and online space to reflect their values. I believe we need more kind, mindful businesses of this nature, so thank you for being one in this crazy, magical world that we live in. :)
Some of the things I love and value…
Intentional & intuitive living, mindful and sustainable business and life practices, leading with compassion, connection through authenticity, beauty & artistry in its many forms, simplicity through thoughtful details, the transformative power of learning, growing & solving problems, romanticizing the process, and all things creating a beautiful life.